Ajab Prem Ki ghazab Kahani.. Masand's Movie Review: An agonizing bore
By Unknown on 7:08 PM
Filed Under: Bollywood Movie Reviews, Masand's Verdict, Reviews and Articles

However it's not just film offers that are raining in Chhote Nawab's courtyard. Saif is also bagging the best of endorsement deals, the latest being the one with OCM Suitings. Yes... Saif Ali Khan has been appointed as the brand ambassador of OCM Suitings and has even shot a commercial for them.
So after endorsing a wide variety of products, right from chips (Lays) to shampoos (Head and Shoulders) it would be interesting to see Saif endorse a suiting range. Considering the fact that he is considered as a style icon, it is rather apt that the brand managers of OCM Suitings decided to sign Saif as the brand ambassador for their product.
In possible good news for a faltering animation industry in India, NASSCOM has forecasted that the industry will grow to USD 1 billion by 2012 from an estimated USD 494 million in 2008.
The report, released at the NASSCOM Animation & Gaming Summit 2009 in Hyderabad, outlines the key challenges for the animation and vfx markets. Noteworthy among them are: 'the limited demand for animation due to limited promotional budgets and restricted theatrical distribution, scarcity of long-term financing for animated films, competition from foreign animation and restricted use of vfx in Bollywood.'
Interestingly, the animation entertainment segment (which includes feature films, direct-to-DVD, advertising and TV) accounted only 22% of the total market in 2008; while vfx accounted for a mere 13% of the pie. As of today several animation films are in the pipeline for release next year. Biren Ghose, Chairman of NAGFO, who recently joined Paprikaas as General Manager, said, "Not many of the 15 or so animation films that have been announced will release next year."
On a positive note, he said, "Visual effects (vfx) is an emerging market. About 8-12% of a movie's budget is spent on vfx. Despite questions raised about the failure of vfx-heavy movies, it has to be noted that Aladin's vfx budget was only 16% (10-20 crores) of the total cost. In other countries, box-office revenues are small chunk of total profit made by a feature, but in India box-office collection plays a major part in the revenues."
He also added that animation industry should adapt to Bollywood's example of having restructured to a higher profitability model, post recession.
As per the report, the gaming industry in India would grow at a CAGR of 49% to reach USD 830 million.
Jail Movie Review by Taran aadarsh
By Unknown on 6:43 PM
Filed Under: Bollywood Movie Reviews, Reviews and Articles, Taran Adarsh Reviews
Madhur Bhandarkar is synonymous with thought-provoking, hard-hitting films. Right from CHANDNI BAR to FASHION, the expert storyteller has made movies that hold tremendous shock-value. In turn, Madhur has cultivated a rich fan-base for his films.
With JAIL, Madhur not only makes you visit a prison, but also makes you peep into the psyche of a prisoner. In the recent past, Sriram Raghavan's EK HASINA THI [2004; Saif Ali Khan, Urmila Matondkar] and Nazim Rizvi's UNDERTRIAL [2007; Rajpal Yadav] narrated the travails and anguish of innocents who were falsely implicated in a case. Besides, Nagesh Kukunoor's TEEN DEEWAREIN [2003; Naseeruddin Shah, Jackie Shroff, Nagesh Kukunoor] too narrated the story of three convicts. But JAIL is different from the above-named films.
Besides watching a thought-provoking story on celluloid, one has also come to expect incredible performances in a Madhur Bhandarkar movie. And JAIL too is embellished with superb performances from its key actors.

Parag Dixit [Neil Nitin Mukesh] is living a dream life -- a great job and a loving girlfriend [Mugdha Godse]. However, things take an ugly turn when, after a series of unfortunate events, he suddenly wakes up in jail. Parag is perplexed. The only salvation he finds is in Nawab [Manoj Bajpayee], a convict, who believes that Parag is innocent.
Soon, Parag is left with a choice, to either live a life with hordes of broken hearts and shattered souls amidst the prison walls or hope to see freedom some day.
JAIL involves you from the very start. The inmates, their crimes, their individual stories... you get drawn into a world that's very real. So real that you feel it's happening right in front of your eyes.
Madhur has a knack of narrating stories and he narrates the story of Parag Dixit with razor-edge sharpness. Besides, JAIL also enlightens you of the legal process, which also acts as an eye-opener.
At the same time, the legal procedures and also the behavioural pattern of the inmates tend to get repetitive after a point and that's when you start feeling restless. Nonetheless, the post-interval has some interesting twists-n-turns, like the convicts' escape from the police van; prior to that Neil and Manoj exchanging stares before Neil perches himself in the van; Neil getting thrown in a dark cell, spending the next few days in solitary confinement; a convict using the garbage van as the means to escape; another convict realising that his wife is now a cop's mistress. Also, the climax is touching and moves you.

Not only does Neil Nitin Mukesh deliver his finest performance to date, but the performance would easily rank amongst the finest this year. He conveys the pathos and helplessness that this character demands with amazing understanding. He deserves all praise for his extra-ordinary portrayal.
Manoj Bajpayee pitches in a memorable performance. In fact, the supremely talented actor is in form after a long, long time. He's subdued all through, which only goes to prove that he knows the craft so well. Mugdha Godse underplays her part beautifully. Also, she carries the non-glam look well.
Aarya Babbar is fantastic. This film should make people sit and notice this young actor. Chetan Pandit is first-rate. Rahul Singh is excellent, especially in the sequence when he confronts his wife. The actor who plays the part of Joe D'Souza is effective.
On the whole, JAIL is a well-made film from an expert storyteller. At the box-office, the film will appeal to those with an appetite for hard-hitting, realistic fares, but its clash with AJAB PREM KI GHAZAB KAHANI will affect its business to an extent.
Rajkumar Santoshi has changed lanes. Known for intense, hard-hitting movies [with the sole exception of ANDAZ APNA APNA], Santoshi now attempts a rom-com in AJAB PREM KI GHAZAB KAHANI, his new endeavour. That's something we all know by now, right?
But not many of us know that Santoshi is equally at home handling a comedy. And AJAB PREM KI GHAZAB KAHANI proves it.
If you're attempting a rom-com, you need to get a few things right...
One, the romance should be livewire. Ditto for the chemistry between the on-screen pair.
Two, the film should make you laugh. As simple as that!
I've often said that comedy is serious business and the audience has moved over from banana peel humour in movies. The comedy in AJAB PREM KI GHAZAB KAHANI - though it borders on absurdity - is funny in most parts. Sure, there're times when you feel that the humour looks forced [climax fight especially], but you don't grudge it since Santoshi's intentions are crystal clear from Scene 1 onwards: Entertainment ke liye kuch bhi karega.

On the flip side, the film could've done with a fresh plotline. When you talk of 'Ghazab Kahani', it has to be ghazab by all means. It shouldn't fall prey to predictability, but the second hour succumbs to mediocrity occasionally.
Yet, despite the blemishes, AJAB PREM KI GHAZAB KAHANI is a full-on entertainer. One thing is for sure, you'd fall in prem with Prem and his antics. An ideal date movie that should connect with the youth.
Prem's [Ranbir Kapoor] fundas in life were very simple - be happy, make others happy. A case of mistaken identity leads Prem to almost kidnap Jenny [Katrina Kaif], who was brought up by indifferent and uncaring foster parents.
Prem falls in love with Jenny, but realizes gradually that Jenny is in love with someone else [Upen Patel], the son of a conniving politician [Govind Namdeo]. Prem decides to sacrifice his love and get the lovers married.
In the first sequence, Santoshi makes it loud and clear that AJAB PREM KI GHAZAB KAHANI is very unlike his previous ventures; this one harbours on illogical situations. Right from the time Ranbir sets his eyes on Katrina [the yellow outfit episode], the film is a roller coaster ride.
A few sequences entertain you thoroughly. Sample these: Katrina slaps Ranbir when he stammers as well. She feels he's imitating her; Ranbir's sequence in the church; Salman Khan's cameo; the love-hate relationship that Ranbir and his father [Darshan Jariwala] share; the sequence at the party; the interval point when Ranbir falls on the ground literally... the first hour of the film simply rocks!

Watching the second hour makes you feel that the film may've had a longer running time and in order to bring down the length, a number of scenes must've been chopped off, which, in turn, must've resulted in continuity lapses. For instance, Katrina's kidnap by the villains looks too sudden. When and how did it occur?
Yet, there're two sequences in this hour which are remarkable and which should bring the house down. One, when Ranbir wears Katrina's top to hide her presence in the house and the climax fight, when Katrina mistakenly bangs Ranbir a couple of times.
Directorially, Santoshi proves the naysayers wrong and bounces back with a film that the youth would relate to. You can't write off the maker and AJAB PREM KI GHAZAB KAHANI proves it. Pritam's music has 'Hit' written all over it. S. Thiru's cinematography is first-rate.
Ranbir Kapoor is the next big thing and AJAB PREM KI GHAZAB KAHANI proves it yet again. He's charismatic, emotes exceptionally well and tickles your funny bone without making faces. It's a fantastic performance all the way. Katrina Kaif continues to surprise. She surprised you in NEW YORK. She surprises you again in this film. She scores in both emotional and light scenes. Also, Ranbir and Katrina make a wonderful on-screen couple.

On the whole, AJAB PREM KI GHAZAB KAHANI entertains majorly. At the box-office, the fantastic pre-release campaign coupled with the terrific chemistry between Ranbir and Katrina, excellent music by Pritam and tremendous appeal for youth should ensure a big start for the film at the ticket window. The business prospects seem excellent, thus ensuring handsome returns for its investors.