Bollywood over the years has been in influence of Big Production Houses, but recent years graph show a vital change in acceptance by the audience. Today 'Audience' the Aam Junta is starving for change, despite 'Masala Flicks' still holds major portion of audience and Star Power still can make an average-entertainer a HIT, viewers need a break. Multiplex Audience in past few years has influenced and supported houses and independent directors to try something new and they succeeded quite well in contrast to their 'Niche' hold.  Few  Production Houses I would like to mention here, few evolved over the years, some started their journey as a 'Change' and some can be named as 'Innovation'.

1-Dharma Productions:


The term 'Evolution' relates to 'Dharma Productions' from Romance to Family Drama, From Love to Controversial Issues, From Youth to Global Issues, this production house today is managing all 'Big' rather 'Larger' issues and still holds a unique Postion in 'Audience Circle' now. One of the banner that always been took for granted is ready to show audience the evolution in itself. Movies to look forward from the banner 'Wake Up Sid'[Oct 2,09], Kurbaan[Nov 27,09], My Name is Khan[Feb,2010'Probable'].

2-UTV Motion Pictures:

UTV is combination of 'Change' & 'Innovation'. It tries everything and almost everyone, from mass to class, this production house is guarantee to deliver quality and quantity according to debators of this realm, According to me it mainly comes best with 'Larger' issues like 'A Wednesday' 'Mumbai Meri Jaan' some extravaganza like 'Jodha Akbar', a classic like 'Kaminey' and an experiment like 'What's Your Rashee'. UTV believes in no fear policy and treat audience like they should be.[Most Of The Time]. Movies to look forward from this banner 'Wake Up Sid & Kurbaan Made by Dharma Productions' ,'Film City' , 'Arjun' and lots more.


3-Excel Entertainment: 

They brought 'Innovation' with them, two of best directors of decades coincidently siblings, 'Farhan Akhtar & Zoya Akhtar'. They redefined 'Friendship', they innovated 'DON' with new life and style, they brought the back-stage of Inudstry with 'Luck by Chance' and touched 'Friendship' chords again with 'Rock On!'. One thing remain common with this production house mainly direction style and screenplay setting is there is always a 'Subtle' thing playing in between which in itself is quite 'Innovation' and that too acceptable and applauded. Movies to look forward from the banner 'Kartik Calling Kartik', 'Dhruv', 'Crooked' and most awaited 'DON 2'.


Lots of other big and small production houses like Yash Raj not accepting 'Change' or misunderstand 'Change' on many occasions. Rajshri Production still aims 'Families' and good at it. Filmkraft eying next level of 'Internationalism' and Illuminati Films looking content and confident while 'Studio 18' not particularly a production house but backs them still looking for 'Big Money' on audience cost.